Hi, I’m Michal the founder of B-17 coffee. To me I think a brand personality is crucial when creating a business and I think customers knowing the person behind the business is as important as the owner knowing their customers. Customer relationships are something I value highly however how can these be formed if you don’t know the man behind the beans?!
After leaving college it was safe to say I was a little lost on what I wanted to do. University was never attractive to me but I had no other ideas on what I wanted to do so I decided to take a year off and get a job in a coffee shop. A year turned into two and I found a passion that left me completely obsessed and I quickly came to the conclusion that I wanted to go to university to study business in the hopes to one day start my own coffee brand.
Three years later and now over 4 years in the coffee industry under my belt I am delighted to finally share that dream with you all.
“As long as there was coffee in the world, how bad could things be?”
- Cassandra Clare -
Coffee has come a long way, from being a scarce commodity used as currency in the trenches to now a daily necessity to so many worldwide.
B-17 is a labour of love born from my passion for coffee while also being an ode to my grandfather who was a pilot in WW2.
The main aim of B-17 is to provide incredible roasted coffee whilst also bringing awareness and donating a percentage of our profits to charities that support the ongoing care of pilots and service men from WW2.